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15% off Matted Print Boxes for the month of September! To celebrate our new Studio Box paper and print options, this month all fully assembled Matted Print Boxes are 15% off using the code STANDOUT2020. Our Matted Print Boxes are designed to be different. As well as our range of print options, you have over 40 cover materials to choose from. It's simple to customise the mats with our easy to use software, to suit each photograph and create unique designs. We'll deliver to your studio for free, or direct to your clients with our free drop-shipping To View More >>
There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them. By the way, these ideas will work with all product sales — To View More >>
In many markets Covid is likely to limit the size of weddings — and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means… • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>
So your Print Shop is live, you’re all set and ready to go, and now you’re wondering how to get your first paying customers. Your first sales are some of the most important. They build momentum and motivation, and will help you refine your marketing strategy going forward. But it’s no surprise that they can be some of the hardest to get. Here are eight suggestions to get your first paying customers. Share the news with family, friends and your personal networks Your friends, family and personal networks are a great place to start. Not only will they want To View More >>
We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>
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